Originally born out of our founder Annette’s desire to increase her self-esteem and skin confidence, Ameliorate was created when she joined forces with some of the UK’s leading skincare scientists to find a successful treatment for her dry skin concerns. After developing an effective and unique Lactic Acid based formula of six key hydrating ingredients, the Ameliorate range for face, body, and scalp emerged. This was the UK’s first skincare brand that was clinically proven and dermatologically approved to help dry skin concerns.
We provide efficacious solutions that support progress with skin concerns, to free skin confidence.
Ameliorate award-winning products
Transforming Body Lotion is clinically proven to increase skin moisture levels for up to 24 hours
Smoothing Body Exfoliant smooths skin and is clinically proven to moisturise for up to 8 hours
Clarifying Shampoo is clinically proven to improve the condition of the scalp after just 7 days
Our customers say…
“I have been battling SO badly with an extremely dry scalp to the point that it had become such a complex, from how itchy my scalp was, to how it felt almost like lumps of scabs, and so flakey. So I bought the Scalp Mask and Clarifying Shampoo. From the first use there was a huge difference, I have only used the mask twice and the shampoo three times and WOW, NO flakes, nearly NO itching, NO dry scalp visible anywhere and no hard lumps!”